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Digital Organizing +
Feminist Cultural Production

I examine the affordances of digital platforms for feminist and crip cultural production and digital organizing. I’m interested in the digital as a cultural site of sense-making, strategizing, and activist survival, particularly for everyday users. How do social platforms facilitate on/offline flows of advocacy, community building, and joy-making for marginalized communities?


Sample projects include a study of white feminist misogynoir in #MeToo, disability justice climate emergency care work, and remix cultures surrounding Olivia Rodrigo’s promotional TikToks.


I've presented this award-winning work at NCA, ICA, Western States Communication Association (WSCA), Console-ing Passions, and the Organizational Communication Mini-Conference.

Publications include: 

Rauchberg, J.S. (2022). "Lena Dunham is trash": White feminist misogynoir and the limitations of #MeToo's hashtag activism. The Popular Culture Studies Journal, 10(2), 123-141.

Rauchberg, J.S. (2022). A different girl, but she's nothing new: Olivia Rodrigo and posting imitation pop on TikTok. Feminist Media Studies, 22(5), 1290-1294.

Rauchberg, J. (2022). In defence of the remix: Olivia Rodrigo's promotional TikToks are a relatable GenZ self-branding. The Conversation Canada.  

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